Breaking it down, here's what the whiz kids at Milwaukee IndyFest, Andretti Sports Marketing, and ExactTarget have come up with. As easy as 1-2-3:
- They've identified "the 26 most influential social media users in the Milwaukee area for 2012."
- They've paired each of those 26 peeps with one of the IndyCar drivers expected to start at Milwaukee IndyFest.
- Each member of the "IndyFest 26" has been invited to attend IndyFest events and to share their experiences with their online followers (totaling nearly 70,000).
BONUS: Here's what's in it for you. You're invited to tap into the SM goodness, personally. Mike and his posse have made it simple. Follow your choice of the designated twitterers, below, or better yet, all of them by hitting up this tailor-made list.
Who knows what sort of experiences these folks might have and what they might share? Perhaps the likes of THINGS YOU'VE NEVER SEEN BEFORE.
Still not satisfied? Fine. Get the deets straight from IndyFest here.
I think we're done.
1.) Amanda - @bizMebizgal ==> Ryan Briscoe
2.) Jonathan Brewer - @houseofbrew ==> Justin Wilson
3.) Cedar Brown - @CedarBrown ==> JR Hildebrand
4.) Ed Cetera - @edcetera ==> Oriol Servia
5.) Michelle D'Attilo - @m_sosh ==> Marco Andretti
6.) Sara N. Dipity - @dipitysaves ==> Sebastian Saavedra
7.) Allie Yoder - @allie_yoder ==> Ryan Hunter-Reay
8.) Genevieve - @einley ==> Josef Newgarden
9.) Phil Gerbyshak - @PhilGerb ==> Ruben Barrichello
10.) Erica Gordon - @erica_g ==> James Hinchcliffe
11.) Carrie Keenan - @Carrieatthill ==> Will Power
12.) Lisa Blythe - @LisasList ==> Katherine Legge
13.) Katie Klein-Murphy - @BootyP ==> Helio Castroneves
14.) Jill Krynicki - @JillKrynicki ==> Graham Rahal
15.) Ben Lund - @EastSideRambler ==> Tony Kanaan
16.) Brian Maguire - @brianpmaguire ==> Ed Carpenter
17.) Chelsey Orlikowski - @ChelseyJo ==> Dario Franchitti
18.) Jim Raffel - @raffel ==> Scott Dixon
19.) Mary Jane Sanchez ==> @ChiqitaMJ -- Charlie Kimball
20.) Chad Schomber - @chadschomber ==> Mike Conway
21.) Shaina - @ShainaLovesMKE ==> Alex Tagliani
22.) Joe Sorge - @joesorge ==> Takuma Sato
23.) Brennan Stehling - @brennanMKE ==> EJ Viso
24.) Matthew Stollak - @akabruno ==> Simon Pagenaud
25.) Tiffany Ann Weber - @tiffanyannweber ==> James Jakes
26.) Sarah White - @ImSoSarah ==> Simona de Silvestro