Fact is, I'm just incredibly impressed with how Michael Andretti and his Andretti Sports Marketing group are going about reestablishing the IZOD IndyCar Series race at The Milwaukee Mile—100% effort (There is no 110%, BTW), from what I can see.
What blows me away: The SM engagement—previously detailed here—ticket prices reduced 38%, plus this killer list of events and activities that make IndyFest a complete Father's Day weekend destination, for all ages.
- Thursday kick-off street party at the Hilton Milwaukee
- Friday brat fry (:O), autograph session, and battle of the bands
- Saturday autograph session and post-race concert with Smash Mouth
- Infield happenings include: zip line, Snake Pit, family fun zone, midway rides and games, IndyCar Fan Village, a Ferris wheel, and bumper car racing
You don't have to be a die-hard open-wheel fan to get enjoyment out of your time at Milwaukee IndyFest, which is an awesome recipe for a successful event. Props to Mike for bringing the festival atmosphere of a street race to an oval.
More info here. Tickets here.
Hope the hard work pays off, Mike (like he's reading this), you've earned a good result.
The racing? Oh, that'll take care of itself.